Friday
The Thanksgiving holiday weekend always fills me with some anxiety and dread. It’s not Thanksgiving that bothers me; I love Thanksgiving Day and the time spent with family and turkey and friends and pie and strangers and stuffing. It’s the incessant pressure to shop ’til I drop immediately after that stresses me out. I don’t begrudge our intrepid retailers the opportunity to sell me a good or service. I only resent the insistence that it happen right now.
A lot of it is my own inferiority complex. I’m a chronic procrastinator. (I intended to write this post last week.) I have been known to gleefully and frantically do the bulk of my holiday gift shopping on Christmas Eve. So when I start seeing the ominous Black Friday notices in early November, it makes me feel bad that Halloween came and went and I didn’t even start making my lists and benchmarking pre-discount prices. Black Friday to me is all about preparation, and the day after Thanksgiving I am never prepared.
If Black Friday shopping is your thing, get out there and get your grind on. The universe of shops on El Camino Real is waiting for you. My father-in-law Harold often visits us from New Jersey for Thanksgiving and for many years he and my wife Paulette had a Black Friday tradition of heading out to Learning Express on El Camino in Sunnyvale to take care of the high-priority kids’ gifts. Sadly that store has closed and those same kids now have grown more interested in Game Stop and American Eagle.
Retail on El Camino is anchored by its regional malls. Great Mall in Milpitas opened at midnight Friday morning, luring shoppers with discounts up to 60% and a scratch-and-win gift card lottery. Stanford Shopping Center opened at 8:00AM and gave goodie bags of holiday loot to the first 250 shoppers to join their email list. The Shops at Tanforan in San Bruno opened at 6:00AM. They also have goodie bagsone lucky one of which is worth $500and you’ll get a $15 gift card if you spend $150. Oddly Hillsdale Shopping Center in San Mateo shows remarkable restraint. They don’t tweet, they don’t Facebook, and there’s precious little mention of Black Friday at all on their website. That’s just their style I guess.
There’s a whole lot of shopping to be done in the spaces between the malls. Every national chain store on El Camino, big box and otherwise, is vying for your business. There are too many to name. My email inbox is bursting with offers. Just swing a dead cat and you’ll save some money. Dead cats are 50% off at Necro-pet-a-porium today only, by the way, if you mention this ad.
Black Friday belongs to those who make the most noise and Cyber Monday is a clever recent nod to online shopping, but this year there’s a new named day on the fiscal calendar: Small Business Saturday. Pithy it ain’t, but its aims are noble: to call your attention to your local small businesses which depend on your patronage even more than the national chains. It’s a two-way benefit because small businesses are very efficient at re-investing money directly back into your local economy. They are a critical part of our economic recovery. November 27, 2010 is the first Small Business Saturday. It’s sponsored by American Express and if you register your Amex card at http://smallbusinesssaturday.com/Enroll, they’ll rebate you the first $25 you spend at eligible small businesses on Saturday. I don’t have a comprehensive list of participating shops on El Camino but two I know about for sure are:
- The Usuals, 1020 The Alameda, San Jose, 95126
- Kepler’s Books, 1010 El Camino Real, Menlo Park, CA 94025
Enjoy your shopping season, and may your discounts be deep. Just save some good merchandise for me. I’ll be out looking for it on my own Red Friday…December 24, 2010.